The L magazine, the free bi-weekly circular that was stashed in Nickelodeon-colored plastic bins all around New York City for the greater part of our post-9/11 years, will no longer be available in print, its editors have announced. Long live The L magazine, what a magazine it was.
In a nostalgic post on the site, The L’s editors say that the folding of the print edition of The L is not indicative of end times for New York City-based print media, or for the company in charge of distributing The L’s sister publication, Brooklyn Magazine. Indeed, with the growing popularity of the borough to Manhattan’s right, a shifted focus became necessary:
Weird news you may have heard already: As of today, July 15th, The L Magazine will no longer be published as a print magazine. This is neither tragic nor particularly sad nor further proof that everything is fucked. It is rather–and we realize this may seem like a line of bullshit–a decision we’ve made so that we can focus on and grow our sister publication, Brooklyn Magazine, which, starting in September, will go from being a quarterly publication to a monthly one. This is very exciting.
The post then goes on to reflect in detail on what the hell happened between 2003 and 2015, the years of The L magazine’s reign over New York City. It’s fun! Remember this from 2005?
The Air in New York Smells Like Maple Syrup
A great 30 Rock plotline, as well.
Meanwhile, we continue to have the insane privilege of celebrating this place both online and by ramping up the L’s sister publication Brooklyn Magazine into a monthly magazine. That said, there’s something about ending the L’s print run that feels significant. For many years, we started each L Magazine with a quote and a little thought about the public space of Brooklyn that we were all sharing. So let’s look at this as our last waltz, and end with a quote that sums up our feelings about what this means for Brooklyn better than anything else:
“The beginning of the beginning, of the end of the beginning.” -Robbie Robertson, The Last Waltz
I liked The L magazine because it was free, occasionally cheeky, and had good shit geared to the punk rock millenials. Did you like The L magazine too? What are we supposed to read now? The web? That’s a hard pass.