BuzzFeed Deleted Anti-Hasbro Post After Inking Deal With Hasbro

J.K. Trotter · 04/10/15 02:41PM

Yesterday we reported BuzzFeed’s decision to delete a staff-written post that criticized a viral advertisement for Dove beauty products. In response, BuzzFeed editor-in-chief Ben Smith released a rather incredible internal memo that instructed the site’s writers not to “advance [their] personal opinion” and claimed that “we’ve never had to pull a post before”—which is true for BuzzFeed Life, perhaps, but not for BuzzFeed as a whole.