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Ben Smith and Jonah Peretti: The Gawker Interview

J.K. Trotter · 04/22/15 01:55PM

On April 16, Gawker contacted BuzzFeed editor-in-chief Ben Smith with evidence that his site had deleted a post criticizing Pepsi, a BuzzFeed advertiser, under pressure from the beverage manufacturer. In response, Smith invited Gawker to interview him and BuzzFeed CEO Jonah Peretti at the company’s New York office. A transcript of the interview, which took place on April 17 and concerns BuzzFeed’s ongoing review of deleted content, can be found below. It has been lightly edited for clarity.