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What Happens When a Soft Drink Brand Is Scared By Its Own Journalism?

Jordan Sargent · 02/27/15 10:40AM

Red Bull is famous for selling orange-tinted poison, but over the past few years it has become increasingly well-known in certain circles for hawking a product much less profitable than energized swill: music, and writing about music. This week, a writer found out what happens when a brand dipping its toes into culture writing gets frightened by its own act of mild journalistic aggression.