Well-spoken cherub Ronan Farrow's news and politics show is over—MSNBC has cancelled Ronan Farrow Daily along with Joy Reid's The Reid Report. Thomas Roberts' strong jawline has been called up from his Way Too Early show to anchor a straight news broadcast from 1–3 p.m.
Farrow and Reid's shows, both of which aired for less than a year, were ratings failures for the network: Farrow's show, the Daily Beast reports, posted a 70 percent loss in the 25-to-54 demographic from a year ago. Both will be sticking with the network, though. From Mediaite:
Neither Reid nor Farrow have been fired by the network. Reid will become MSNBC's national correspondent, producing original reporting for on air and online programming. Farrow is expected to host a new series of primetime specials for MSNBC and will be featured as a special correspondent across the network's schedule.
Sources also tell The Daily Beast that this reshuffling is the staging ground for a major primetime shakeup, namely the ouster of the competent—if underperforming—Chris Hayes for Rachel Maddow:
In the relatively near term, two well-placed sources predicted to The Daily Beast, Chris Hayes will be relieved of his weak-performing 8 p.m. show All In, to be replaced by the current 9 p.m. host of The Rachel Maddow Show, while a talent search is underway to fill the prime-time slot to be vacated by Maddow.
An MSNBC spokesperson—who tried put a happy face on the demotions with talk of prime-time specials and "multiplatform" national reporting for the still-employed Farrow and Reid—declined to comment on the Hayes-Maddow scenario.
One MSNBC source told the Beast, "Going left was a brilliant strategy while it lasted and made hundreds of millions of dollars for Comcast, but now it doesn't work anymore...The goal is to move away from left-wing TV."
Farrow is very whatever about it:
Excited about new role - more to come soon.
— Ronan Farrow (@RonanFarrow) February 19, 2015
[Image via Getty]